Michael Brook

My Portfolio

This is not an exhaustive list of all the projects I have done, nor does it show all my design work. More of that can be found here.
2025
pitchly.com in 2025

pitchly.com

From 2015 to 2025, I founded and led the product/engineering team at Pitchly. Pitchly helped financial services firms, law firms, and those in other regulated industries turn their structured data into repeatable designed content at scale. The company raised over $5M in venture capital, employed almost 20 employees, and exceeded $2M in Annual Recurring Revenue.

2017
trivalleyrental.com in 2017

trivalleyrental.com (updated)

In 2017, I updated the Tri-Valley Rentals website with more modern technologies and a more modern design. Like the original, it has a fully custom CMS on its backend that allows the owners to manage products and orders. It continues to bring in healthy revenue for the business.

2016
songtwist.com in 2016

songtwist.com V2

On April 20th, 2016, I launched the premium version of Songtwist version 2. Built using more modern technologies than the first version, this product aimed to allow users to stream independent music on demand, direct from the artists themselves. Added features included being able to favorite your songs, search, and follow artists.

pmsaccounting.com in 2016

pmsaccounting.com (updated)

An updated design for PMS Accounting, an accounting business with a focus on accounting software development for construction and property management companies. I had built the first version of their website, but was contracted to build a new website that was made to be responsive on mobile for the smartphone era.

wevoteproject.org in 2015

wevoteproject.org

Both the Iowa Straw Poll and America's Term Limits projects were completed under the WeVote Project, a political platform to help citizens be more engaged with their government. I worked with the founder for several months to refine the product and provide business guidance while maintaining investor relationships.

termlimitscampaign.org in 2015

termlimitscampaign.org

Another project I was tasked with, during my time working for the political startup, was to redesign the website for America's Term Limits Campaign, a campaign promoting term limits for members of Congress. This was done at an urgent request and completed in 8 hours.

iowastrawpoll2015.com in 2015

iowastrawpoll2015.com

After being hired by a political startup, I was in charge of developing the famously-known Iowa Straw Poll for 2015/2016. The results of this poll were read on television, predicting who might be the winner of the Iowa Caucuses. Video news coverage

bellmetrix.com in 2015

bellmetrix.com

Bell Metrix (later renamed to Morelity) was a big data company located in Des Moines, Iowa that offered predictive analysis products to banks and mortgage brokers. After working for a large web development company in West Des Moines, Shift Interactive, I went on to become Bell Metrix's first hire and helped them develop their product and lead a sophisticated technical team.

2015
pitchly.net in 2016

pitchly.net

In 2015, shortly after moving to Des Moines, Iowa, I became a business partner in a joint venture to build content generation software for merger & acquisition firms and financial services firms. The original product was used primarily by M&A analysts. I built the entire first three iterations of the product, and later led an engineering team to build future iterations.

2013
map-builders.com in 2014

map-builders.com

In 2013, I did some work for Map Builders, a high-end land development company based in Manhattan Beach, California. Their projects have become home to some of the wealthiest in the world. While the website did not reach completion, I helped with other miscellaneous technical duties.

songtwist.com in 2014

songtwist.com V1

Songtwist was my second stab at the music business. Following my previous music service, the goal of Songtwist was to help create a sustainable source of revenue for independent artists and to provide an experience that brings new music to listeners easily. The product was crafted to embody simplicity and help artists compete in a highly competitive music market.

pmsaccounting.com in 2014

pmsaccounting.com

Property Management Services. That's what PMS stands for. Being a young company without any branding, I created their logo and theme. The website took two days to create. Within months, the company averaged over $130K per year in sales. In 2015, sales exceeded $430K. The website would continue to go through more iterations over the years.

2012
rebuildersinc.com in 2014

rebuildersinc.com

Rebuilders Inc. was a general contractor, specializing in renovation and restoration of residential and commercial properties. The website was mostly informational, but it featured a custom content management system, allowing employees to upload new pictures to the website after each new construction project was completed.

blueplaylist.com in 2014

blueplaylist.com

BluePlaylist was one of my most successful projects. As an on-demand music service, it reached about half a million+ users via its website, Android app, and BlackBerry app since its launch in 2010. After participating in the 2010 UCSC Business Design Competition, development was discontinued in 2012 due to challenges with the cost of music licensing. BluePlaylist was finally taken offline in 2015.

oovida.com in 2010

oovida.com

During college, I was hired by The Actus Group in Silicon Valley as a frontend web developer for a site where customers could bid on movie tickets. Despite my position, the bulk of my work consisted of server deployment, location-aware geospatial search, advanced natural language processing to search for movies and purchase tickets over text message, and payment processing.

trivalleyrental.com in 2014

trivalleyrental.com

In 2010, I created a website for a retail party rental store called Tri-Valley Rentals based in Simi Valley, California. Among all my websites, this was the second to include a custom content management system. All products, prices, pictures, and options can be edited by employees, and customers can submit their purchases with ease. Within the first year and a half, the website received about $45K worth of sales.

2010
libpurple.com in 2014

libpurple.com

After learning how to write instant messaging applications with a C library called Libpurple (used in instant messengers like Pidgin), I purchased libpurple.com to provide tutorials on the library, which is notoriously difficult to learn. The website itself was made with WordPress, but my sample code has been used by developers all over the Internet.

2009
talkaddict.com in 2010

talkaddict.com

TalkAddict was my second commercial project, but in retrospect, it was actually one of my biggest learning experiences. The site pivoted several times, from a location-aware social network to a Web-SMS gateway to a communication forwarder (could forward to IM, SMS, or email seamlessly) to a social network aggregator (for both posting and receiving). The site is no longer in existence.

3rlatex.com in 2014

3rlatex.com

My first website as a freelancer was for a paint recycling company called 3R Latex. It was at this point I began applying my AJAX and JavaScript skills. The website took one week to make, and it had provided new business for the company for many years.

2008
nuviewbridgeechs.org in 2008

nuviewbridgeechs.org

In high school, I attended Nuview Bridge Early College High School in Nuevo, California. Having newly discovered my skills as a programmer, I was asked to build a website for the school. In addition to the design, I also created a custom content management system from scratch, allowing staff to edit the website themselves. The site is no longer in existence.

2007
mymediahotspot.com in 2007

mymediahotspot.com

I had big aspirations as an entrepreneur one year into programming. With PHP under my belt, I embarked on my first commercial website, My Media Hotspot. The website provided services that made it easy to embed any kind of media into a website, and it allowed users to share playlists and slideshows. The site is no longer in existence.

2006
michaelcbrook.com in 2007

michaelcbrook.com

This website was where I first learned how to program. It has gone through several iterations over the years, but it still holds a special place in my heart. In 2006, this website made it to the Top 10 Websites for Media & Music on StumbleUpon because I used to share my favorite music on this site. This fueled my future ambitions to build music services.

We often mistake happiness for that which distracts us from misery.
— Michael Brook